Our Process
Generate. Convert. Expand. Our marketing mantra at Whitewood Digital & Direct.
Generate leads. Convert prospects into customers. Expand one-off customers into repeating devotees.
Digital & Direct - we use multiple marketing media or channels to accomplish our clients’ goals. Web pages, telemarketing, banner ads, inserts, email, radio, affiliate, affinity, video, direct mail, take ones – each work well and can be adapted to cost effectively suit your needs. Figuring out the optimal approach – and executing it – is what we do.
We do that by serving as your dedicated Marketing Director for a particular project. We go deep into your business. We review and assess your customer data, your marketplace, your product financials (determining a profitable cost per order), past marketing campaign media and performance, and past and current marketing materials. That analysis, coupled with your objectives, will inform the strategy for your project.
This review and the resulting proposal is no risk to customers and will typically take two weeks depending upon an efficient exchange of data. If a customer decides to proceed, the cost of the review will be included in the proposal.
An executed project varies depending upon customer need, but typically contains:
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a trackable marketing campaign …
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testing a revised or new marketing “piece” …
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distributed in new and existing media …
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with responders directed to web pages and phone banks with copy dedicated to converting the inquiry into either a sale or a highly qualified lead.
Depending upon customer goals, a client engagement can last from two months to two years. We would manage the entire process, engaging with vendors and agencies on your behalf (vendor billing can either be pass-through to the client or a part of the WWDD proposal).
Supporting the campaign could be new data based response models, web sites, landing pages, written, audio, or video content, trigger based nurturing trees, scripting, co-branding partner marketing agreements, pricing models, compliance reviews, campaign tracking and reporting, and countless other tasks necessary to ensure our clients the most impactful marketing campaign.
That impact grows exponentially due to our relationships with the below companies, with whom we’ve worked extensively. With them, and Whitewood Digital & Direct, your marketing grows from seed to forest.
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